Compared, honestly
Auntie Imani vs. everyone else.
We won’t pretend the other Muslim marriage apps don’t exist or that they’re all bad. Each does something well. Below, the honest read on each, and where we differ.
vs.
Inpairs
Inpairs is the most thoughtful direct peer in the category. Same problem, different bets.
Read the comparison →
vs.
Muzz (formerly Muzzmatch)
Muzz is the largest Muslim dating app in the world. That scale is its strength and its problem.
Read the comparison →
vs.
Salams (formerly Minder)
Salams quietly sold to Match Group, the parent of Tinder. The Muslim community found out two years later.
Read the comparison →
vs.
Dear Baji (a.k.a. OnePercentBetter)
Dear Baji is one woman doing this beautifully by hand. We're trying to scale her care.
Read the comparison →
vs.
Hawaya (discontinued)
Hawaya was Match Group's first attempt at Muslim matchmaking. They shut it down. Four million members got an email.
Read the comparison →
vs.
Inshallah / Ishqr
Inshallah and Ishqr were early, well-intentioned Muslim apps. The category aged out of their format.
Read the comparison →
vs.
Muslima
Muslima is part of Cupid Media. It's a database with the word 'Muslima' on top.
Read the comparison →
vs.
Baklava
Baklava is the prettiest new app in the category. We agree with the design instinct. We disagree with the discovery model.
Read the comparison →
vs.
SingleMuslim
SingleMuslim has been around since 2000. The discovery pattern hasn't aged.
Read the comparison →
vs.
Pure Matrimony
Pure Matrimony positions for the practising Muslim. So do we, in a different format.
Read the comparison →
vs.
Half Our Deen
Half Our Deen built a thoughtful niche. We're scaling the same care.
Read the comparison →
vs.
Nikah.com
Nikah.com owns the keyword. We own the experience.
Read the comparison →
vs.
Helahel
Helahel is the free option. We're the curated option. Free is not the variable that matters most.
Read the comparison →
vs.
In-person Muslim marriage events
Speed-dating events are the highest-bandwidth way to meet someone. They're also rare. We're the always-on between them.
Read the comparison →
vs.
Match Group apps (Tinder, Hinge, Salams, etc.)
Match Group has been quietly absorbing Muslim apps for years. Auntie exists so they can't absorb us.
Read the comparison →